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2022, vol. 10, br. 2, str. 9-23
Ĉija je odgovornost? - evaluacija održivog razvoja turizma na Balatonu
aUniversity of Pannonia, Faculty of Business and Economics, Balaton Tourism Research Centre, Veszprém, Hungary
bUniversity of Pannonia, Faculty of Business and Economics, Institute of Business, Veszprém, Hungary

e-adresasulyok.judit@gtk.uni-pannon.hu
Ključne reči: turizam; održivost; zainteresovane strane; razvoj; destinacija zasnovana na prirodi
Sažetak
Organizacije igraju važnu ulogu u stvaranju blagostanja za društvo i životnu sredinu. Glavni cilj studije je mapiranje perspektiva o održivosti između odabranih grupa zainteresovanih strana, uključujući turiste/privremene posetioce, predstavnike lokalne zajednice i javnih i privatnih organizacija koji donose odluke (javne, neprofitne i profitne) u regionu jezera Balaton. Studija je zasnovana na kombinovanoj metodologiji. Prvi uvidi turista i lokalnog stanovništva prikupljeni su u kvantitativnom istraživanju, a uvidi o održivom razvoju turizma dobijeni od strane javnih, neprofitnih i profitnih profesionalaca iz turističke delatnosti prikupljeni su korišćenjem polustrukturiranih intervjua. Rezultati pokazuju da u ekološkoj perspektivi održivi turizam u suštini predstavlja turizam zasnovan na prirodi. Što se tiče profitne/ekonomske perspektive važnu ulogu imaju kupovina lokalnih proizvoda i poseta restoranima u lokalnom vlasništvu, odnosno lokalna tržišta imaju značajnu ulogu u regionu. Razlike u obrascima potrošnje između lokalnog stanovništva i posetilaca ogledaju se u manjoj potrebi za turističkom ponudom van sezone. Intervjuisani akteri prepoznali su potrebu za razmenom znanja i formiranjem stavova.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/menhottur2202009S
primljen: 30.07.2022.
revidiran: 13.10.2022.
prihvaćen: 06.12.2022.
objavljen u SCIndeksu: 28.12.2022.
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