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2021, vol. 10, br. 20, str. 42-54
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Mogućnosti i ograničenja upravljanja intelektualnim kapitalom gradova
Possibilities and limitations of cities' intellectual capital management
Sažetak
Intelektualni kapital kao najvažniji resurs u "ekonomiji znanja" postaje ključni faktor koji omogućava sticanje i očuvanje konkurentske prednosti. Ovo važi ne samo za preduzeća, već i na nivou gradova, država i regiona. Gradovi koji prepoznaju da je nematerijalna imovina ključni faktor budućeg rasta i razvoja nazivaju se "pametni gradovi". Ovi gradovi koriste prednosti digitalizacije, primenjuju inovacije i upravljaju intelektualnim kapitalom u cilju njegovog očuvanja i daljeg razvoja. Cilj rada je da ukaže na važnost upravljanja intelektualnim kapitalom, ne samo na nivou preduzeća, već i na nivou gradova. Takođe, biće prikazani određeni modeli i pristupi koji mogu pomoći gradovima u uspešnom upravljanju intelektualnim kapitalom. Sagledaće se i neki problemi sa kojima se suočavaju takozvani "pametni gradovi" u upravljanju pojedinačnim elementima ove vredne nematerijalne imovine.
Abstract
Intellectual capital, as the most important resource in the knowledge economy, is becoming a key factor which enables obtaining and sustaining the competitive advantage. This applies not only to companies, but also to the level of cities, countries and regions. Cities that recognize that intangible assets are a key factor in future growth and development can be labelled as "smart cities". These cities take advantage of digitalization, apply innovation, and manage intellectual capital in order to preserve and further develop it. The aim of this paper is to point out the importance of intellectual capital management, not only at the level of companies, but also at the level of cities. Also, certain models or approaches that can help cities in successful management of intangible assets will be presented. Some problems faced by the so-called "smart cities" in the management of individual elements of this valuable property will also be considered.
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