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2019, vol. 7, br. 2, str. 97-104
Kolaborativne usluge smeštaja menjaju hotelijersko tržište u gradovima
aCollege of Business and Hotel Management, Brno, Czech Republic
bComenius University, Faculty of Management, Bratislava, Slovakia + Univerzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment - FIMEK

e-adresadudicbranko@yahoo.com
Ključne reči: Airbnb; hotel; kolaborativni smeštaj; hotelijerstvo; gradovi; usluge
Sažetak
Ova studija je fokusirana na promene na tržištu usluga smeštaja na koje utiču kolaborativne platforme za izdavanje smeštaja. Tržište stambenih usluga u Češkoj Republici je veoma segmentirano. Tradicionalni tipovi smeštaja, koji uključuju hotele, pansione i hostele, koriste digitalne platforme kao što su Trivago, Booking, TripAdvisor i druge samo za posredovanje u ponudi kratkoročnih smeštajnih usluga. S druge strane, ponuda takozvanog kolaborativnog smeštaja znatno se proširila. Jedna od najrasprostranjenijih je digitalna platforma Airbnb koja pruža uslugu smeštaja, posredujući u izdavanju privatnih nekretnina, kao i kolektivnih smeštajnih objekata.
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O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/menhottur1902097B
objavljen u SCIndeksu: 26.12.2019.

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