Actions

CM - časopis za upravljanje komuniciranjem
how to cite this article
share this article

Metrics

  • citations in SCIndeks: 0
  • citations in CrossRef:0
  • citations in Google Scholar:[]
  • visits in previous 30 days:1
  • full-text downloads in 30 days:0

Contents

article: 6 from 14  
Back back to result list
2011, vol. 6, iss. 21, pp. 159-179
When the museum becomes the message for participating audiences
Estonian National Museum, Institute of Journalism and Communication, University of Tartu, Tartu, Estonia

emailpille.vengerfeldt@ut.ee
Keywords: audience participation; museums; theories of participation
Abstract
This article aims to analyze the notion of participation in the museum context using an audience studies perspective. Museums are increasingly competing for the attention of the public in the arenas of leisure and education, the process of which is part of the commercialization of the museum institution. In addition, a turn towards interactivity is taking place in museums, and while that might serve well to revitalize the museum and bring it closer to its audiences, it does not sufficiently support realization of the change of the museum institution into a laboratory-type museum (de Varine, 1988; van Mensch, 2005) - a concept defined through the communicative and democratic aspects of the museum. As is the case with many public institutions, the democratization of society is increasing the need for transparency and accountability, which in turn has brought public engagement to the attention of the museum. According to Simon (2010), museums need to find a balance between the activities of the museum and audiences: the (potential) need to overcome the shyness of expertise combined with the need to organize the (potential) flood of amateurs. These different evolutions - the ambiguity of expertise, the move towards interactivity and the need for public engagement - increase the need to understand participation at museums. This paper discusses the ideas of what participation means in the museum context through Giddens' framework of democratizing democracy (1995) by looking at the museum through three key roles: as cultural, economic and public institutions, each of which has different reasons for and meanings of museum participation.
References
*** (2001) Citizens as partners information, consultation and public participation in policy-making. Paris: OECD
Arnstein, S.R. (1969) A ladder of citizen participation. Journal of the American Institute of Planners, Vol. 35, No. 4, July, pp. 216-224
Barry, A. (1998) On interactivity: Consumers, citizens and culture. in: Macdonald, S. [ed.] The politics of display: Museums, science, culture, London, New York: Routledge, str. 98-117
Beck, U. (2005) Riskiuhiskond, Tel uue modernsuse poole / Risk society: Towards a new modernity. Tartu: Tartu University Press
Bell, D. (1976) The coming of post-industrial society: A venture in social forecasting. New York: Basic Books
Bourdieu, P. (1998) Practical reason: On the theory of action. Cambridge: Polity Press
Bruns, A. (2006) Towards produsage: Futures for user-led content production. in: Sudweeks, F., Hrachovec, H.and Ess, C. [ed.] Cultural attitudes towards technology and communication, Murdoch: Murdoch University, str. 275-284
Cameron, D.E. (1971) The museum, a temple or the forum. in: Anderson, G. [ed.] Reinventing the museum: Historical and contemporary perspectives on the paradigm shift, Oxford: Press, str. 11-24
Carpentier, N. (2011) Encarando a morte do Autor. O trabalho identitario do profissional de cultura e as fantasias de controle / Facing the death of the Author. Cultural professionals identity work and the fantasies of control. MATRIZes, 4 (2), 183-204
Christopher, M., Payne, A., Ballantyne, D. (1991) Relationship marketing. London: Heinemann
Ciolfi, L., Scott, K., Barbieri, S. (2011) Rethinking technology in museums 2011: Emerging experiences. in: Proceedings of the International Conference, Limerick: University of Limerick
Dahlgren, P. (2006) Civic participation and practices: Beyond deliberative democracy. in: Carpentier, N. [ed.] Researching media, democracy and participation: The intellectual work of the 2006 European Media and Communication Doctoral Summer School, Tartu: Tartu University Press, str. 23-34
de Varine, H. (1998) Rethinking the museum concept. in: Gjestrum J.A., Maure M. [ed.] Okomuseumsboka- identitet, okologi, deltakelse, ICOM: Tromso, str. 33-40
DiMaggio, P. (1985) When the profit is quality: Cultural institutions in the marketplace. Museum news, 63(5), 28-35
Falk, J.H. (2009) Identity and the museum visitor experience. California: Walnut Creek, Left Coast Press
Giddens, A. (1998) The third way: The renewal of social democracy. Cambridge: Polity Press
Godin, S. (2008) Tribes: We need you to lead us. New York: Portfolio
Hein, H. (2006) Public art: Thinking museums differently. Lanham: Altamira Press
Hooper-Greenhill, E., ur. (1995) Museum, media, message. London: Routledge
Imminga, M. (2010) The paradoxical situation of museums in the New Economy: Nederlands Instituut voor Beeld en Geluid, museum of the future. Erasmus University Rotterdam, Accessed 10. 08. 2011. URL: http://oaithesis. eur. nl/ir/repub/asset/8093/Imminga. pdf
International Association for Public Participation (IAP2) (2007) IAP2 spectrum of public participation. Accessed 10. 08. 2011. URL: http://www.iap2.org/associations/4748/files/IAP2%20Spectrum_vertical.PDF
Karp, I. (1992) Introduction: Museums and communities: The politics of public culture. in: Karp, I., Mullen, C.& Lavine, S.D. [ed.] Museums and communities: The politics of public culture, Washington: Smithsonian Institution Press, str. 1-17
Lasswell, H.D. (1948) The structure and function of communication in society. in: Bryson L. [ed.] Communication of ideas, New York, itd: Harper and Row
Lord, B. (2007) The manual of museum learning. Lanham: AltaMira Press
Macdonald, S. (2006) Companion to museum studies. New York, Oxford: Blackwell
Mairesse, F. (2003) Le musee, temple spectaculaire. Lyon: PUL
Mclean, K. (2007) Surviving in two-way traffic. in: Mclean K., Pollock W. [ed.] Visitors voices in museum exhibition, Washington: Association of Science-Technology Centres Incorporated, str. 8-13
Mcquail, D., Sven, W. (1993) Communication models for the study of mass communication. London, itd: Longman
Morrone, A. (2006) Guidelines for measuring cultural participation. UNESCO Institute for Statistics, 10. 08. 2011. www.uis.unesco.org/template/pdf/cscl/framework/CUL_particip.pdf
Mouffe, C. (2000) The democratic paradox. London-New York: Verso
Nielsen, J. (2006) Participation inequality: Encouraging more users to contribute. Jakob Nielsens Alertbox, 10. 08. 2011. www.useit.com/alertbox/participation_inequality.html
Pateman, C. (1970) Participation and democratic theory. Cambridge, itd: Cambridge University Press
Peacock, D., Brownbill, J. (2007) Audiences, visitors, users: Reconceptualising users of museum on-line content and services. in: Trant J., Bearman D. [ed.] Museums and the Web 2007, archives & museum informatics, proceedings, Toronto, 10. 08. 2011. www.archimuse.com/mw2007/papers/peacock/peacock.html
Pollock, W. (2007) Voice of the people. in: Mclean K., Pollock W. [ed.] Visitors voices in museum exhibition, Washington: Association of Science-Technology Centres Incorporated, str. 3-7
Pruulmann-Vengerfeldt, P. (2007) Participating in a representative democracy: Three case studies of Estonian participatory online initiatives. in: Carpentier N., i dr. [ed.] Media technologies and democracy in an enlarged Europe: The intellectual work of the 2007 European media and communication doctoral summer school, Tartu: Tartu University Press, str. 171-185
Rojek, C. (2001) Celebrity. London: Reaktion Books
Runnel, P., Tatsi, T., Pruulmann-Vengerfeldt, P. (2010) Who authors the nation?: The debate surrounding the building of the new Estonian National Museum. in: Knell S.J., i dr. [ed.] National museums: New studies from around the world, London - New York: Routledge, str. 325-338
Salgado, M. (2009) Designing for an open museum: An exploration of content creation and sharing through interactive pieces. Helsinki: University of Art and Design, Jyvaskyla Publication Series 98, 10. 08. 2011. www.taik.fi/kirjakauppa/product_info.php?cPath=23&products_ id=157
Simon, N. (2010) The participatory museum. Santa Cruz: Museum 2. O
Tchen, J.K.W. (1992) Creating a dialogic museum: The Chinatown history museum experiment. in: Karp I., Mullen C., Lavine S.D. [ed.] Museums and communities: The politics of public culture, Washington: Smithsonian Institution Press, str. 285-326
Toffler, A. (1980) The third wave. New York: Wiliam Morrow
van Mensch, P. (2005) Annotating the environment: Heritage and new technologies. Nordisk museologi, (2), 17-27
 

About

article language: English
document type: unclassified
published in SCIndeks: 20/12/2011