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- posete u poslednjih 30 dana:11
- preuzimanja u poslednjih 30 dana:11
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2015, vol. 3, br. 1, str. 11-18
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Značaj upravljanja intelektualnim kapitalom
The importance of intellectual capital management
Sažetak
Ljudski resursi, odnosno, intelektualni kapital jedan je od ključnih faktora jačanja konkurentnosti. Na svetskom tržištu se pod konkurentskom prednošću podrazumeva relativno veća moć, odnosno snaga jedne kompanije, jednog proizvoda ili jedne ekonomije u odnosu na druge. Saradnja ili partnerstvo, možda je jedna od ključnih reči u lekcijama o konkurentnosti i to saradnja po modelu povezivanja svih karika, od proizvođača, isporučilaca, distributera, naučnih instituta, svih koji mogu da doprinesu boljem pozicioniranju nekog proizvoda na tržištu. Razvoj jedne organizacije u budućnosti zavisiće od toga da li ona dovoljno novca ulaže u obuku i razvoj svojih zaposlenih, koji su najveća dragocenost koju kompanija poseduje.
Abstract
Human resources - intellectual capital is a key factor in strengthening competitiveness. On the world market, competitive advantage is implied to be a comparatively higher power, or power of a company, a product or an economy in relation to others. Collaboration and partnership may be one of the key words in the lessons on competition, i.e. this collaboration model by connecting all the links, from manufacturers, suppliers, distributors, research institutes, all of which can contribute to a better positioning of a product on the market. The development of an organization in the future will depend on whether they have enough money to invest in training and development of its employees, who represent the greatest wealth that the company owns.
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