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2016, vol. 47, iss. 4, pp. 255-266
Nutrition and health issues of consumers in Serbia: Social marketing perspective
University of Belgrade, Faculty of Economy, Serbia

emailsanja@ekof.bg.ac.rs, mirag@ekof.bg.ac.rs
Keywords: social marketing; food labels; products with nutrition and health claims
Abstract
Due to the rapid growth of chronic diseases there is a necessity for nutrition changes, globally and especially in Serbia. The aim of this paper is to explore possibilities of usage of social marketing in the area of nutrition improvement and changes. The results of qualitative and quantitative research are presented in the paper, regarding consumers' behavior, nutrition knowledge and attitudes toward food products with nutrition and health claims. Our idea is that this kind of analysis can be helpful for development of social marketing program for improvement of nutrition habits and nutrition knowledge of people in Serbia.
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About

article language: Serbian
document type: Review Paper
DOI: 10.5937/markt1604255M
published in SCIndeks: 08/04/2017
peer review method: double-blind
Creative Commons License 4.0

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