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2016, vol. 5, iss. 9, pp. 77-87
Strategy of integrated marketing communications in the organization
International University of Novi Pazar, Serbia

emaila.catovic@uninp.edu.rs, g.menadzer@uninp.edu.rs, i.masovic@uninp.edu.rs
Keywords: strategy of integrated marketing communication to the life cycle of products; integrated marketing communication strategies according to the characteristics of the target groups; integrated marketing communications towards the position of the organizat
Abstract
To be successfully implemented, integrated marketing communications must be strategically focused, what indicates their direct connection with the strategic management of the organization. The rule is that the strategy of an integrated marketing communication to directly bind to the appropriate marketing strategy, with which the functional sense are indivisible conceptual and content symbiosis.
References
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Kalač, B., Jokić, D. (2004) Preduzetništvo. Novi Pazar: Internacionalni univerzitet
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Shimp, T.A. (2000) Advertising and promotion: Supplemental aspects of integrated marketing communications. Forth Worth: Dryden Press, 5th ed
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article language: Serbian
document type: Professional Paper
DOI: 10.5937/EkoIzavov1609077C
published in SCIndeks: 14/09/2017

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