2011, vol. 28, br. 4-6, str. 34-50
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Isplativost poslovne ideje sa aspekta rizika
Business idea viability from the aspect of risk
aEkonomsko-menadžerska škola, Pančevo
bUniverzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment - FIMEK, Srbija
cFakultet informacionih nauka, Barselona, Španija
dTehnička škola GSP, Beograd
Sažetak
Plasiranje novog proizvoda ili usluge na tržište za svakog preduzetnika je oduvek predstavljalo rizičan potez, a u sadašnjim kriznim uslovima i naglašenu poslovnu opasnost. Stoga je osnovna namera ovog rada da prikaže ključne planske aktivnosti koje bi svaki poslovno odgovoran poslodavac trebalo da preuzme pre nego što stupi na klizavi teren kriznog tržišta. Akcenat se pri tome stavlja na tri osnovna principa provere uspešnosti budućeg poslovanja: istraživanje tržišne atraktivnosti poslovne ideje, zatim ocenu njene izvodljivosti i isplativosti, kao i ocenu rizika njene realizacije. Pored toga, kao poseban vid doprinosa smanjenju opasnosti od poslovnog neuspeha naših preduzetnika, u radu je prikazan i prigodan model integralnog vrednovanja isplativosti poslovnih ideja. Značaj ovog modela je u tome što on faktor rizika posmatra kao sastavni element ekonomske efikasnosti posmatranog biznisa, čime se postiže daleko veća objektivnost u proceni očekivanih poslovnih rezultata.
Abstract
Placement of a new product or service on market has always been considered risky for every businessman, and in today's conditions of crises it represents salient business danger. Therefore the main intention of this paper is to show the key plan activities which should be undertaken by every business responsible businessman before making a step on the slipping ground of crises market. An accent is put on three basic principles which test the success of the future business: investigation of market business idea activities, its feasibility and viability assessment, as well as risk assessment of its realization. Besides that, as a special aspect of the contribution to the reduction of our businessmen's business failure, the paper shows a suitable model of integrated assessment of business ideas viability. The importance of this model lies in the fact that it considers the risk factor as an integral part of the observed business economic efficiency, which significantly increases the objectivity in expected business results assessment.
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