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2006, vol. 11, iss. 4, pp. 74-78
Importance account and web efficiency measurement in communication policy
University of Novi Sad, Faculty of Economy, Subotica
Keywords: Web site; communication policy; interactivity; Web efficiency; catalogs on-line
Abstract
Web sites can entirely changes communication flows between organizations and customers. Due to Web the communications becomes plentiful, which creates some potential attractiveness and interactivities with relatively large number of prospective customers. The basic and main task for a trade company is linked for detection of consciousness, attractiveness, contact, conversion and retention of the customers. The measurement of efficiency of communication policy represents the long-range question on what is almost impossible to get the adequate answer.
References
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Končar, J.A. (2003) Elektronska trgovina. Subotica: Ekonomski fakultet
Korper, S., Ellis, J. (2000) The e-commerce book: Building the e-empire. New York-San Diego, itd: Academic Press
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Watson, R.T., Berthon, P., Pitt, L.F., Zinkhan, G.M. (2000) Electronic commerce: The strategic perspective. New York, itd: Harcourt
 

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article language: Serbian
document type: unclassified
published in SCIndeks: 21/07/2007

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