• citations in SCIndeks: 0
  • citations in CrossRef:0
  • citations in Google Scholar:[]
  • visits in previous 30 days:6
  • full-text downloads in 30 days:0


article: 2 from 2  
Back back to result list
2013, vol. 37, iss. 1, pp. 117-139
Adaptation strategies of the trading sector to the economic crisis
Univeristy of Niš, Faculty of Economy, Serbia
Researching contemporary tendencies of strategic management using specialized management disciplines in function of competitiveness of Serbian economy (MESTD - 179081)

Keywords: Global Economic Crisis; Trading Sector; Innovation; Product Assortment; Price
The global economic and financial crisis, which began in 2008, requires from the marketing management of trading companies that they redefine their business model and adapt to the changing environment. At the same time, there is the question of finding a method for further development of the trading sector in the economic crisis. In such circumstances, trade is facing major challenges, especially when the battle for competitive position becomes more difficult and uncertain. Therefore, the aim of this paper is to explore new business models of trading companies that are primarily based on an innovative approach. The basic hypothesis is that the global economic crisis is reflected in the trading sector, causing it to properly adapt to the new circumstances. Testing of this hypothesis is conducted through an innovative approach to strategy analysis of products and services on the one hand and pricing strategies on the other hand. An innovative approach to product assortment strategy is tested on the basis of a conceptual model of assortment strategy development, which is a landmark for many companies in their strategic response to the challenges of the economic crisis. An innovative approach to pricing strategies is tested according to a conceptual model of pricing strategy development, which marketing management can use as a strategic response to the economic crisis. Limitations of the research results are analyzed through the example of the most appealing markets in which trading companies operate.
*** (2012) Volume of retail trade up by O, 1% in euro area. EUROSTAT, 141(3): 2012
Bradley, K., Taylor, S. (1992) Business performance in the retail sector. Oxford: Clarendon Press
Ćuzović, S., Sokolov-Mladenović, S. (2009) Kreiranje konkurentske prednosti trgovinskih kompanija u uslovima ekonomske krize. in: Stanković Lj. [ed.] Tematski zbornik Razvijanje konkurentske prednosti preduzeća u Srbiji u uslovima ekonomskih integracija, Niš: Ekonomski fakultet, str. 147-166
Ćuzović, S., Sokolov-Mladenović, S. (2011) Contradictions of trade internationalization - market strengths and weaknesses. in: Backović M., Karadžić V. [ed.] Selected papers presented at the conference EACES Workshop Market failures and the roles of institutions, Belgrade: CIDEF, 259-279
Ćuzović, S., Ivanović, P. (2010) Inovacije u trgovinskom menadžmentu. Niš: Ekonomski fakultet
Davies, K. (2000) The Asian economic recession and retail change: the implications for retailer strategies in Asia. International Review of Retail, Distribution and Consumer Research, 10(4): 335-353
Dawson, J., Larke, R. (2004) Japanese Retailing Through the 1990s: Retailer Performance in a Decade of Slow Growth. British Journal of Management, 15(1): 73-94
Dekimpe, M.G., Gielens, K., Raju, J., Thomas, J.S. (2011) Strategic Assortment Decisions in Information-Intensive and Turbulent Environments. Journal of Retailing, 87: S17-S28
Deloitte, T. (2012) Global economic outlook: The economic situation for retailers. (preuzeto 30. 10. 2012.godine)
Deloitte, T. (2012) Global power of retailing Top 250 highlight. (preuzeto 30. 10. 2012.godine)
Gielsen, K., Dekimpe, M.G. (2007) The Entry Strategy of Retail Firms into Tran-sition Economies. Journal of Marketing, (71): 196-212
Goldman, A., Ramaswami, S., Krider, R.E. (2002) Barriers to the advancement of modern food retail formats: theory and measurement. Journal of Retailing, 78(4): 281-295
Grewal, D., Ailawadi, K.L., Gauri, D., Hall, K., Kopalle, P., Robertson, J.R. (2011) Innovations in Retail Pricing and Promotions. Journal of Retailing, 87: S43-S52
Grewal, D., Levy, M., Kumar, V. (2009) Customer Experience Management in Retailing: An Organizing Framework. Journal of Retailing, 85(1): 1-14
Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M. (2012) Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers. Journal of Retailing, 88(1): 1-6
Howe, S. (2003) Retailing in European union - struktures, competition and performance. London: Routledge
Kearney, A.T. (2012) Global retail expansion: Keeps on moving. (preuzeto 30. 10. 2012.godine)
Kopalle, P., Biswas, D., Chintagunta, P.K., Fan, J., Pauwels, K., Ratchford, B.T., Sills, J.A. (2009) Retail Pricing and Competitive Effects. Journal of Retailing, 85(1): 56-70
Kotabe, M., Helsen, K. (2009) The Sage handbook of international marketing. London: Sage Publications
Krafft, M., Mantrala, M. (2010) Retailing in 21st century. New Jersey: Prentice-Hall
Levy, M., Weitz, B. (2009) Retailing management. Boston: McGraw-Hill, 6th edition
Mantrala, M.K., Levy, M., Kahn, B.E., Fox, E.J., Gaidarev, P., Dankworth, B., Shah, D. (2009) Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda. Journal of Retailing, 85(1): 71-83
Planet, R. (2009) Social media & retailing: How retailers are harnessing power: Trend report
Planet, R. (2009) Global channel strategies: Trend report
Planet, R. (2010) Discounters, rapid growth or Gross myth: Trend report
Reinartz, W., Dellaert, B., Krafft, M., Kumar, V., Varadarajan, R. (2011) Retailing Innovations in a Globalizing Retail Market Environment. Journal of Retailing, 87: S53-S66
Sands, S., Ferraro, C. (2010) Retailers' strategic responses to economic downturn: insights from down under. International Journal of Retail & Distribution Management, 38(8): 567-577
Sorensen, H. (2009) Inside the Mind of the Shopper: The Science of Retailing. Upper Saddle River. NJ: Wharton School Publishing
Srinivasan, R., Rangaswamy, A., Lilien, G. (2005) Turning adversity into advan-tage: does proactive marketing during a recession pay off?. International Journal of Research in Marketing, 22(2): 109-125
Steenkamp, J-B.E.M., Kumar, N. (2009) Don't Be Under-sold. Harvard Business Review, 87(12): 90-95
Zentes, J., Morschett, D., Schramm-Klein, H. (2007) Strategic retail management: Text and international cases. Wiesbaden: Gabler


article language: Serbian
document type: Review Paper
published in SCIndeks: 02/09/2013

Related records

No related records