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2008, vol. 3, br. 2, str. 237-245
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Kritični faktori uspeha novih proizvoda u poslovnom portfoliu
Critical success factors of new products in the business portfolio
Sažetak
Ključ uspeha, prema zahtevima modernog biznisa, su inovacije. Biti inovativan je jedan od osnovnih načina odgovora svakodnevnim izazovima promena, rasta i razvoja. Inovacije imaju različit oblik, ali je otkriće i lansiranje inovativnog novog proizvoda suštinski jedan od najvažnijih. Inovativni proizvod može biti oblik novog, za kupce, još nepoznatog dobra ili poznata vrednost sa novim karakteristikama. Uočavanje kritičnih faktora uspeha novog inovativnog proizvoda, što se tiče njegovog značaja za rast i razvoj zahteva posebnu pažnju. Moramo se upoznati sa ovim faktorima i oni se moraju koristiti u upravljanju promenama i razvojem. Poštujući ove faktore moguće je pokrenuti ostvarenje ideje bez njene prethodne provere, brzo zaustaviti ili startovati proizvodni proces novog proizvoda. Svi kritični faktori uspeha trebaju se uzeti u obzir kao kompletan sistem, jer jedino tako mogu dati dobre rezultate.
Abstract
The key of success, in modern business requirements, is innovation. Being innovative is one of the basic ways to strike back at daily changes and provide growth and development. Innovation has different shapes, but discovering and launching an innovative- new product is certainly one of the most important. An innovative product can be in the shape of new, for the consumers' still unknown goods or then familiar goods with some new characteristics. Realizing the critical success factors of a new-innovative product, considering its significance for growth and development deserves special attention. We should be acquainted with these factors and they should be used in managing the changes and development. Solely respecting them it is possible to incapacitate the realization of an idea without previously checking it, prompt stopping or starting the production process of a new product. All critical factors of success should be regarded as a complete system, since only that way they could give a good result.
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