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2018, vol. 73, br. 6, str. 868-872
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Izgradnja i pozicioniranje brenda na tržištu
Brand creation and its market positioning
Univerzitet Adriatik - Bar, Fakultet za saobraćaj, komunikacije i logistiku, Budva, Crna Gora
e-adresa: labovic.v@t-com.me
Sažetak
Brendiranje proizvoda i usluga nezaobilazna je marketinška aktivnost ako želimo uspješno da se pozicioniarmo na tržištu i postignemo željene rezultate. Ovoj problematici danas se posvećuje posebna pažnja i s pravom pridaje izuzetan značaj. Iako proces brendiranja iziskuje dosta vremena, posla i uloženih sredstava, koristi od ovog posla su višestruke. Bez brendiranja, teško da će biti željenog uspjeha.
Abstract
Branding of products and services is an essential marketing activity if we want to successfully position ourselves on the market and achieve the desired results. Particular attention is paid to this issue today and rightly attaches great importance. Although the branding process requires a lot of time, work and invested resources, the benefits of this work are multiple. Without branding, it will be difficult and desirable to succeed.
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