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2014, vol. 11, br. 2, str. 73-94
Bihevioralne finansije
Megatrend Univerzitet, Fakultet za poslovne studije, Beograd

e-adresapkapor@megatrend.edu.rs
Sažetak
Ovaj rad razmatra neke opšte aspekte bihevioralnih finansija. Bihevioralne finansije su dinamično i perspektivno polje istraživanja koje spaja koncepte finansijske ekonomije i kognitivne psihologije u pokušaju da se bolje razumeju sistematske pristrasnosti u procesu odlučivanja finansijskih agenata. Dok standardne akademske finansije stavljaju akcenat na teorije kao što je moderna portfolio teorija i hipoteza o efikasnosti tržišta, dotle bihevioralne finansije istražuju psihološke i sociološke aspekte koji utiču na proces odlučivanja pojedinac, grupa i organizacija. Dobar deo istraživanja bihevioralnih finansija je empirijske prirode, usmeren na to šta ljudi rade i zašto to rade. Istraživanja su pokazala da ljudi nisu uvek racionalni niti, da u potpunosti koriste sve raspoložive informacije.
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O članku

jezik rada: srpski
vrsta rada: pregledni članak
DOI: 10.5937/MegRev1402073K
objavljen u SCIndeksu: 17.05.2015.