Competitiveness is now the focus of all the countries that are looking for long-term sustainable development. We are looking for new modalities of strengthening productivity, and strong support the aspirations of the knowledge and innovation, and human capital. Knowledge is recognized as the holder of productivity growth and economic growth, which has put a new focus on information technology and the learning process in strengthening economic performance. Knowledge is a much wider concept of information that contains ' know what ' and ' know why ' component of knowledge. But there are forms of knowledge that are closer to market modalities and economic resources which are very important in the economic life and are part of the analytic setting production functions. These forms of knowledge (ie knowledge derived ) , expressed in matters of ' know how ' and ' know who ' is more difficult to identify and measure. Contemporary economic structure today is characterized by fast-paced, dynamic, very complex changes that increasingly significant impact on the behavior of individuals and at the same time determine the development strategy of the organization. Every day we hear about turns in the political arena, the development of new economic models and tools and benefits of new technologies. These changes are ' feed each other ' and have a global character. The development of information technology has enabled capital to seek new investment opportunities much more efficiently and effectively than before. The success can be seen much more quickly , and failure punished without any mercy . One of the key changes in the modern world is the increasing sensitivity and responsibility of modern business. Consumers expect continuous improvement of products and services they consume. In the struggle to preserve their position in the market would, individuals and organizations need to react more quickly, to be agile , innovative and competitive. The changes are also a business opportunity (chance ) and problems. Business opportunities come in the form of new possibilities and opportunities for a better future. On the other hand, the problems lie in the uncertainty that these new opportunities are created. In response to these challenges, the goal of entrepreneurial activity is to take advantage of such opportunities to make and at the same time respond to the uncertainty and risk in order to maintain the level of competitiveness in relation to the environment.