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2013, vol. 18, br. 1, str. 62-68
Strategic management under the conditions of uncertainty and indefiniteness
(naslov ne postoji na srpskom)
aUniverzitet u Novom Sadu, Ekonomski fakultet, Subotica, Srbija
bSecondary School of Economics, Subotica

e-adresazotisz@tippnet.rs
Ključne reči: Mark-giving-method; strategic management; business decisions
Sažetak
(ne postoji na srpskom)
In order to expound on the application of the fuzzy set theory in strategic management decision making properly, it is necessary to start from the essence of decision making. Just as in many other areas, strategic management makes use of mathematical modeling in cases such as setting strategic goals, formulation of strategies, selection and realization of the chosen strategy, and strategic control. Criteria and restrictions of alternatives are also encompassed in the space of uncertainty and indeterminacy. In addition to being incomplete and fuzzy, they have multiple meanings. The ordering method is based on the assessment, i.e. mark-giving method used by teachers in education. Values of criteria are treated as fuzzy sets, given as marks. It can be easy programmed by fuzzy logic software.
Reference
Besic, C., Sedlak, O., Grubor, A., Ciric, Z. (2011) Measurement model for assessing the diffusion of e-business and e-marketing. Technics Technologies Education Management-TTEM, vol. 6, br. 3, str. 651-656
Dubois, D., Prade, H.M. (1980) Fuzzy sets and systems: Theory and applications. New York-San Diego, itd: Academic Press
Kosko, B. (1992) Neural networks and fuzzy systems. Englewood Cliffs, NJ, itd: Prentice Hall
Kotler, P., Caslione, J.A. (2009) Kaotika - upravljanje i marketing u turbulentnim vremenima. Zagreb: Mate
Kotler, P., Keller, K.L. (2006) Marketing menadžment. Beograd: Data status
Maier, R. (2008) Knowledge management systems. Berlin: Springer
Philips, L. (1995) Just decision using multiple criteria or: Who gets the porsche?: An application of Ronald R. Yagers fuzzy-logic method. u: International Conference on AI and Law (V), New York: ACM, (pp. 195-200)
Sedlak, O., Kocic-Vugdelija, V., Kudumovic, M., Besic, C., Djordjevic, D.B. (2010) Management of family farms - Implementation of Fuzzy method in short-term planning. Technics Technologies Education Management-TTEM, vol. 5, br. 4, str. 710-718
 

O članku

jezik rada: engleski
vrsta rada: neklasifikovan
objavljen u SCIndeksu: 02.09.2013.

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