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2013, vol. 18, br. 1, str. 62-68
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Strategic management under the conditions of uncertainty and indefiniteness
(naslov ne postoji na srpskom)
aUniverzitet u Novom Sadu, Ekonomski fakultet, Subotica, Srbija bSecondary School of Economics, Subotica
e-adresa: zotisz@tippnet.rs
Sažetak
(ne postoji na srpskom)
In order to expound on the application of the fuzzy set theory in strategic management decision making properly, it is necessary to start from the essence of decision making. Just as in many other areas, strategic management makes use of mathematical modeling in cases such as setting strategic goals, formulation of strategies, selection and realization of the chosen strategy, and strategic control. Criteria and restrictions of alternatives are also encompassed in the space of uncertainty and indeterminacy. In addition to being incomplete and fuzzy, they have multiple meanings. The ordering method is based on the assessment, i.e. mark-giving method used by teachers in education. Values of criteria are treated as fuzzy sets, given as marks. It can be easy programmed by fuzzy logic software.
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