|
Reference
|
|
*** (2013) Ethical guidelines for advertising and children. European Association of Communications Agencies, http://www.aaf.org/default.asp?id=24
|
|
*** (2006) The European Parliament And The Council Of The European Union (2006), Directive 2006/114/Ec Of The European Parliament And Of The Council of 12 December 2006 concerning misleading and comparative advertising. Official Journal of the European Union, L 376/2
|
|
*** (2009) Zakon o nedopuštenom oglašavanju Republike Hrvatske
|
|
*** (2012) Zakon o nedopuštenom oglašavanju Republike Srpske
|
|
*** (2005) Zakon o oglašavanju. Službeni glasnik RS, br. 79/2005
|
|
*** (2006) Zakon o Zaštiti potrošača Republike Bosne i Hercegovine
|
|
*** (2010) Zakon o zaštiti potrošača. Službeni glasnik Republike Srbije, br. 73/2010
|
|
*** (2012) Zakon o zaštiti potrošača Republike Hrvatske
|
|
*** Consolidated ICC code of advertising and marketing communication practice. http://www.iaa.rs/v2/assets/Kodeks-omarketin%C5%A1koj-praksi-Me%C4%91unarodnetrgovinske-komore-ICC.pdf
|
3
|
Arnould, E.J., Price, L.L., Zinkhan, G.M. (2005) Consumers. Boston: McGraw-Hill, 2nd ed
|
|
Bennett, R. (1997) Communicator credibility, personality factors and customer responses to comparative advertising claims. Marketing Intelligence & Planning, 15(2): 85-96
|
3
|
Blackwell, R.D., Miniard, P.W., Engel, J.F. (2006) Consumer behavior. Mason, Ohio: Thomson South- Western, 10th edition
|
|
Bluthe, J. (2008) Consumer Behavior. London: Thomson Learning
|
3
|
Brenkert, Dž.Dž. (2011) Marketinška etika. Beograd: Službeni glasnik
|
1
|
Brkić, N., Husić, M. (2005) Kodeksi etičkog ponašanja i profesionalnih standarda u marketingu i odnosima sa javnošću. Sarajevo: Ekonomski fakultet
|
|
Bruneli, F. (2008) Put inicijacije i Nova era. Beograd: Ellecta
|
1
|
Clow, K.E., Baack, D. (2010) Integrated Advertising, Promotion, and Marketing Communications. New Jersey: Pearson Education
|
|
Consumer International (2012) Strategy 2015: Your rights - our mission. London: CI
|
1
|
de Pelsmacker, P., Geuens, M., van den Bergh, J. (2004) Marketing communications: A European perspective. Harlow: Prentice Hall, 2nd ed
|
|
Druker, P.A. (1974) Management: Tasks, responsibilities, practices. New York: Harper & Row
|
3
|
Duncan, T. (2005) Principles of advertising & IMC. Boston: McGraw-Hill, 2nd ed
|
2
|
Egan, J. (2007) Marketing communications. Thomson Learning
|
|
Evans, M., Jamal, A. (2006) Cosumer Behaviour. New York: John Wiley & Sons
|
|
Everson, M. (2004) Legal constructions of the consumer, knowing consumers: Actors, images, identities in modern history. u: Conference at the Zentrum für Interdisziplinäre Forschung, Bielefeld, Germany, 1-29
|
1
|
Fill, C. (2009) Marketing communications interactivity, communities and content. Harlow: Prentice Hall/Financial Times
|
2
|
Hoyer, W.D., Macinnis, D.J. (2004) Consumer behaviour. Boston: Houghton Mifflin Company
|
|
Incardona, R., Poncibò, C. (2007) The average consumer, the unfair commercial practices directive, and the cognitive revolution. Journal of Consumer Policy, 30(1): 21-38
|
4
|
Kesić, T. (2003) Integrirana marketinška komunikacija. Zagreb: Opinio
|
15
|
Kotler, P., Keller, K.L. (2011) Marketing management. Upper Saddle River, N.J: Pearson Prentice Hall
|
|
Larson, C. (2010) Persuasion - Reception and Responsibility. Boston: Wadsworth: Cengage Learning
|
90
|
Maričić, B.R. (2011) Ponašanje potrošača. Beograd: Ekonomski fakultet - Centar za izdavačku delatnost
|
27
|
Milisavljević, M. (2003) Marketing. Beograd: Savremena administracija
|
|
Mowen, J.C., Minor, M.S. (2001) Consumer Behavior - A Framerok. New Jersey: Prentice -Hall, Upper sadle River
|
|
Nielsen Audience Measurement DOO (2013) Pregled TV scene Srbije. januar, http://www.iaa.rs/v2/assets/Nielsen-01-2013-Pregled-TV-scene-Srbije.pdf
|
1
|
Parente, D. (2004) Advertising campaign strategy. Southwestern, Thompson
|
3
|
Pickton, D., Broderick, A. (2001) Integrated marketing communications. Harlow: Prentice Hall
|
|
Rank, H. (1991) The pitch. Park Forest, Illinois: Counter Propaganda Press
|
7
|
Salai, S., Hegediš, I., Grubor, A. (2011) Marketing komuniciranje. Subotica: Ekonomski fakultet
|
|
Schrank, J. (1976) The language of advertising claims. u: Dieterich Daniel [ur.] Teaching About Doublespeak, Illinois: NCTE
|
|
Senić, R.V. (2003) Marketing. Kragujevac: Ekonomski fakultet
|
|
Sheth, J.N., Gardner, D.M. (1982) History of marketing thought: An update. u: Faculty working paper no. 857, Urbana-Champaign, Illinois: College of Commerce and Business Administration, http://www.archive.org/details/historyofmarketi857shet
|
1
|
Shiffman, L.G., Kanuk, L.L. (2010) Consumer Behavior. Prentice Hall
|
1
|
Shimp, T. (2010) Integrated Marketing Communication in Advertising and Promotion. South- Western
|
5
|
Shimp, T.A. (2010) Advertising and promotion: Supplemental aspects of integrated marketing communications. South-Western: Cengage Learning, Mason, USA, 8th ed
|
1
|
Solomon, M., Bamossy, G., Askegaard, S., Hogg, M.K. (2006) Consumer behaviour: A European perspective. Harlow: Prentice Hall Financial Times
|
2
|
Stanković, L.V., Avramović, M. (2006) Poslovno komuniciranje. Niš: Ekonomski fakultet
|
|
The American Advertising Federation (2013) http://www.aaf.org/default.asp?id=24
|
|
The Council Of The European Communities (1975) Council resolution of 14 April 1975 on a preliminary programme of the European economic community for a consumer protection and information policy. http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31975Y0425(01):EN:NOT
|
|
The Council Of The European Communities (1988) First Council Directive 89/104/ EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks. http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31989L0104:en:HTML, datum pristupa: 10. 01. 2013
|
|
The Council of the European Union (2006) Council regulation (EC) No 510/2006 of 20 March 2006. http://www.wipo.int/wipolex/en/text.jsp?file_id=126989, datum pristupa: 10. 01. 2013
|
|
The European Parliament And The Council Of The European Union (2005) Directive 2005/29/Ec Of The European Parliament And Of The Council Of 11 May 2005 Concerning Unfair Business-To-Consumer Commercial Practices In The Internal Market. http:// eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri= OJ:L:2005:149:0022:0039:en:PDF
|
|
Vračar, D. (2005) Strategije tržišnog komuniciranja. Beograd: Ekonomski fakultet - Centar za izdavačku delatnost
|
1
|
Wells, W., Burnett, J., Moriarty, S. (2006) Advertising principles & practice. Upper Saddle River, New Jersey: Prentice Hall
|
|
Wrighter, C. (1972) I can sell you anything. New York: Ballantine Books
|
|
|