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2014, br. 145, str. 123-149
Novotehnološka revolucija, medijska egzistencija i uloga novinarstva u potrazi za održivim modelom
Univerzitet u Beogradu, Fakultet političkih nauka, Srbija
Ključne reči: mediji i novinarstvo; nove tehnologije i novi mediji; medijski menadžment; novinarska uloga i izazovi
Sažetak
Mediji i novinari danas egzistiraju u okolnostima koje menjaju celokupan način njihovog rada i poslovanja, medijsku i novinarsku kulturu i utiču na to da se ovaj trenutak posmatra kao epoha promene fundamentalnih funkcija novinarstva i medija. Za razumevanje okolnosti je neophodno uviđanje globalne važnosti uloge medija i izvornih principa novinarstva, ali i aktuelnih promena u praksi, a kako bismo shvatili posledice tih procesa. Krajnji cilj je i analiza ispravnosti pojedinih procena, zarad analize budućnosti novinarske profesije - esencije sveta medija, bez obzira na koji ga način posmatramo. Nužnim se čini globalne izazove koje donose (već su donele) nove tehnologije i novi mediji posmatrati sveobuhvatno, kroz više aspekata, a jedan od načina može biti i ovaj ponuđen u ovom radu - kroz dimenzije: 1. Menjanje javne funkcije i uticaja novinara i novinarstva (informisanja uopšte), 2. Menjanja medijske svakodnevice i organizacije novinarskog posla. Njihova sinteza možda može značiti i dobijanje validnih procena smera u kojima će se se novinarstvo dalje razvijati. Ona, pak, vodi i fokusu ka dimenziji upravljačko- uređivačke funkcije u medijima, koja je uvek (iako se često zapostavlja) ključna po pitanju njihove poslovne i svake druge egzistencije, samim tim i načina na koji se obavlja novinarski posao. To znači i jedno od ključnih pitanja danas - pitanje održivog modela novinarsko- medijske egzistencije (u poslovnom, ali i u kvalitativno- izveštačkom smislu) u 21. veku.
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O članku

jezik rada: srpski
vrsta rada: stručni članak
DOI: 10.5937/kultura1445123p
objavljen u SCIndeksu: 19.06.2015.

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