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2019, vol. 21, br. 1, str. 1-16
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Primjena Porterovog dijamanta konkurentnosti na turizam Bosne i Hercegovine
Application of Porter's Diamond competitiveness on tourism in Bosnia and Herzegovina
Ključne reči: konkurentnost; Porterov dijamant konkurentnosti; Bosna i Hercegovina.
Sažetak
Ubrzani industrijski i tehnološki razvoj, ekspanzija turističkih kretanja i uopšte trendovi koji odlikuju proces globalizacije pooštravaju konkurentsku utakmicu na turističkom tržištu. Zato je potrebno kontinuirano praćenje stanja turističke privrede i njene konkurentnosti, kako kroz implementaciju odgovarajućih modela, tako i kroz kvantitativne ocjene. Ovaj rad kroz tri međusobno povezane sekcije sublimira teorijski osvrt i empirijski značaj Porterovog dijamanta konkurentnosti, modela koji ima široku primjenu. Predmet rada odnosi se na ispitivanje stepena korelacije između ekonomske konkurentnosti analizirane kroz Porterov dijamant konkurentnosti i turističke konkurentnosti Bosne i Hercegovine. Cilj rada je da se na osnovu realnih podataka opšteg stanja turističke privrede BiH, da kompozitna kvantitativna ocjena. Podaci potrebni za rad su prikupljeni desk metodom, uz exel programsku obradu podataka. Korišten je metod analize i sinteze, te metod komparacije za potrebe upoređivanja rangova globalne i turističke konkurentnosti za odabrani krug zemalja. Za istu svrhu koristila se statistička analiza Spirmanovog koeficijenta korelacije ranga, kojom se nastoji utvrditi korelativna veza između rangiranih podataka.
Abstract
Accelerated industrial and technological development, the expansion of tourism trends and in general the trends that characterize the process of globalization harden competition in the tourism market. It is therefore necessary to continuously monitor the state of the tourism economy and its competitiveness, both through the implementation of appropriate models and through quantitative assessments. This paper, through three interrelated sections, sublimates the theoretical reflection and empirical significance of Porter's diamond of competitiveness, a model that has wide application. The subject of this paper is to examine the degree of correlation between economic competitiveness analyzed through the Porter Diamond competitiveness and tourism competitiveness of Bosnia and Herzegovina. The aim of the paper is to make a composite quantitative assessment on the basis of real data from the general state of the BiH tourism industry. The data needed for the work were collected by the desk method, with exel program data processing. The method of analysis and synthesis, as well as the method of comparison for the needs of comparing the ranking of global and tourist 1 competitiveness for a selected circle of countries, has been used. For the same purpose, a statistical analysis of the Spearman coefficient of correlation of rank was used, which sought to establish a correlation between the ranged data.
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