- citati u SCIndeksu: [5]
- citati u CrossRef-u:[3]
- citati u Google Scholaru:[
 ]
- posete u poslednjih 30 dana:12
- preuzimanja u poslednjih 30 dana:8
|
|
|
2016, vol. 9, br. 3, str. 35-54
|
|
Ocena faktora konkurentnosti i inovativnosti u cilju ostvarivanja tržišnog učešća
The evaluation of competitiveness and innovation factors in order to increase market share
Sažetak
Poslovanje u savremenim uslovima karakteriše veliki broj ponuđača proizvoda i/ili usluga koji mogu da zadovolje potrebe na isti ili sličan način. Iz tog razloga svaka organizacija mora stalno da prati konkurentnost na tržištu, uvodi inovacije, kako bi zadržala postojeća ili eventualno osvojila nova tržišta. Sprovedeno istraživanje imalo je za cilj da oceni faktore koji su od značaja za ostvarivanje konkurentske prednosti, podizanje inovativnih aktivnosti i faktore od značaja za ulazak i osvajanje novog tržišta, kao i da utvrdi korelaciju tih faktora sa različitim karakteristikama organizacija (veličina, nivo i dužina poslovanja). Rezultati su pokazali da se u organizacijama za postizanje konkurentske prednosti marketing prepoznaje kao najznačajniji faktor, dok je inovativna aktivnost imitatorskog karaktera, a potrošači, njihovi zahtevi i potrebe, zanemareni.
Abstract
Doing business in modern days is characterized by a large number of suppliers of products and / or services that can meet our needs in the same or similar manner. For this reason, each organization has to constantly monitor the competitiveness of the market, to innovate in order to maintain the existing place on the market or possibly reach new markets. The purpose of conducted research was to assess the factors which are important for achieving a competitive advantage, increasing innovative activities and to identify factors which are crucial for the entry and penetration into new markets, as well as to determine the correlation of these factors with different characteristics of organization (size, level and duration of business). The results have shown that marketing is recognized as the most important factor for achieving a competitive advantage. Innovative activities are usually of imitative character, while consumers and their needs and requirements are largely ignored.
|
|
|
|
Reference
|
|
|
*** (1979) Pravna enciklopedija. Beograd: Savremena administracija, str. 1353
|
|
11   
|
Anderson, E.W., Fornell, C., Lehmann, D.R. (1994) Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, vol. 58, jul, str. 53-66
|
|
|
Arsić, M., Fedajev, A., Savić, M., Voza, D. (2014) Factors that contribute to SME innovativeness in transition economy, Serbia. u: Interntional May Conference on Strategic Management, IMKSM2014, 23-24 May, Bor, Serbia, p. 851-855
|
|
29
|
Barney, J.B. (1991) Firm resources and sustained competitive advantage. Journal of Management, 17, str. 99-120
|
|
1
|
Carpinetti, L.C.R., Gerólamo, M.C., Dorta, M. (2000) A conceptual framework for deployment of strategy‐related continuous improvements. TQM Magazine, 12(5): 340-349
|
|
81
|
Cohen, J. (1998) Statistical power analysis for the behavioral sciences. Hillsdale-London, itd: Lawrence Erlbaum Associates
|
|
6
|
Draker, P. (2001) Moj pogled na menadžment. Novi Sad: Adizes
|
|
|
Juričkova, E., Noak, P. (2015) Trends in innovation performance of leading economies in the European Union. Ekonomika Management Inovace, Vol. 7, No. 2, p. 3-18
|
|
19
|
Kotler, P. (1989) Upravljanje marketingom. Zagreb: Informator
|
|
45
|
Kotler, Ph., Keller, K.L. (2006) Marketing menadžment. Beograd: Data Status
|
|
1
|
Kragulj, D. (2008) Ekonomija: Osnovi mikroekonomske i makroekonomske analize. Beograd: Fakultet organizacionih nauka
|
|
6
|
Krstić, M. (2013) Upravljanje inovacijama. Beograd: Visoka škola za poslovnu ekonomiju i preduzetništvo
|
|
3
|
Krugman, P.R., Obstfeld, M. (2009) Međunarodna ekonomija - teorija i ekonomska politika. Zagreb: Mate
|
|
20
|
Lovreta, S.M. (2005) Trgovinski menadžment. Beograd: Ekonomski fakultet
|
|
1
|
Matzler, K., Veider, V., Hautz, J., Stadler, C. (2014) The Impact of Family Ownership, Management, and Governance on Innovation. Journal of Product Innovation Management, 32(3): 319-333
|
|
13
|
Milisavljević, M. (2002) Marketing. Beograd: Savremena administracija
|
|
2 
|
Nikolić, M., Despotović, D., Cvetanović, D. (2015) Barriers to innovation in SMEs in the Republic of Serbia. Ekonomika, vol. 61, br. 4, str. 89-96
|
|
3
|
OECD (2005) The measurement of scientific and technological activities: Proposed guidelines for collecting and interpreting technological innovation data. Oslo: European Commission Eurostat, Manual
|
|
5
|
Ravić, N., Gavrić, G. (2015) Uloga i značaj inovacija za razvoj malih i srednjih preduzeća u Republici Srbiji. Ekonomija: teorija i praksa, vol. 8, br. 4, str. 47-63
|
|
7
|
Robbins, S.P., Judge, T.A. (2009) Organizational Behavior. London: Pearson Education Limited
|
|
|
Sciascia, S., Nordqvist, M., Mazzola, P., de Massis, A. (2014) Family Ownership and R&D Intensity in Small- and Medium-Sized Firms. Journal of Product Innovation Management, 32(3): 349-360
|
|
|
Singh, R.K., Garg, S.K., Deshmukh, S.G. (2006) Strategy development by Indian SMEs in plastic sector: an empirical study. Singapore Management Review, Vol. 28; No. 2, pp. 65-83
|
|
1
|
Stigler, G.J. (1957) Perfect Competition, Historically Contemplated. Journal of Political Economy, 65(1): 1-17
|
|
1
|
Stojanović, B. (2005) Tržišna ekonomija. Niš: Ekonomika
|
|
5
|
Stošić, B. (2007) Menadžment inovacija - ekspertni sistemi, modeli i metode. Beograd: Fakultet organizacionih nauka
|
|
5
|
Stošić, B. (2013) Menadžment inovacija - ekspertni sistemi, modeli i metode. Beograd: Fakultet organizacionih nauka
|
|
4
|
Stošić, B.A. (1999) Inovacije u tehnologiji - teorijski osnovi i metodi podrške. Beograd: Fakultet organizacionih nauka
|
|
2
|
Unković, M. (2010) Međunarodna ekonomija. Beograd: Univerzitet Singidunum
|
|
|
Unković, M., Cvjetičanin, D. (2012) Konkurentnost u trgovini: Aspekt mikrokonkurentnosti. Beograd: Univerzitet Singidunum
|
|
|
|
|