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Eksterni i interni faktori i njihov uticaj na inovacije proizvoda i poslovnih procesa
Univerzitet Union, Fakultet za preduzetnički biznis, Beograd
Sažetak
Kompetitivna prednost snažno zavisi od sposobnosti preduzeća da postigne benefite od inovativnih aktivnosti. Poznavanje faktora koji utiču na inovacije proizvoda i procesa i njihovih efekata je neophodno za oblikovanje inovacione strategije koja je jedan od ključnih činilaca uspeha inovacije. U radu istražujemo uticaj devet eksternih i internih faktora na inovacije proizvoda i poslovnih procesa. Za analizu važnih relacija i izvlačenje zaključaka, pored teorijske literature, koristimo i rezultate više studija.
Reference
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljen u SCIndeksu: 08.01.2009.

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