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PR impact on public confidence in military and police in Serbia
(naslov ne postoji na srpskom)
Alfa univerzitet, Fakultet za menadžment 'Braća Karić', Beograd

e-adresaigorsogi@gmail.com
Sažetak
(ne postoji na srpskom)
Presented in this paper, resulting from years of work experience in the armed forces is the impact of public relations on citizens’ confidence in the military and the police of the Republic of Serbia. The army and the police, as most essential elements of statehood, have an important role in society. The role of public relations in these organizations is crucial when it comes to understanding the importance of their work and gaining public support. In addition to investment and progress in the technical sense, training and study of new tactical actions and procedures, the modernization of army and police training involves the application of public relations (both internal and external). Public relations as a theory, practice and profession have a non-negligible impact on the modernization and operation of the organization. Weak and inadequate training of managerial staff in these organizations lead to significant misunderstanding of "PR" as a profession and science as well as of its impact on the social environment. Only after the acceptance, adoption and implementation of scientific achievements important for these organizations in Serbia will we be in a position to talk about the professional structures of defense, namely the Army and the Police.
Reference
Davis, A. (2005) PR from A to Z. Novi Sad: Azdidas
Filipović, V., Kostić-Stanković, M. (2011) Odnosi s javnošću. Beograd: Fakultet oorganizacionih nauka
Stojanović, S. (2011) What do citizens think about their safety and safety of Serbia. Belgrade, IL: Belgrade center for security policy
van der Mejden, A. (1993) Public relations - uvod u odnose s javnošću. Novi Sad-Beograd-Zemun: Prometej
Wilkoks, D. (2009) Public relations. Belgrade: Data Status
 

O članku

jezik rada: engleski
vrsta rada: neklasifikovan
objavljen u SCIndeksu: 02.09.2013.

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