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Uloga društvene mreže LinkedIn u izgradnji ličnog imidža pojedinaca
aUniverzitet u Beogradu, Fakultet organizacionih nauka
bAdidas Group, Germany

e-adresadamvesna@fon.bg.ac.rs, cicvarics@fon.bg.ac.rs, okanovic.milan@fon.bg.ac.rs
Ključne reči: društvene mreže; LinkedIn; lični imidž; Srbija
Sažetak
Virtuelne društvene mreže se primenjuju danas kao kanal komunikacije pojedinaca i kompanija i predstavljaju predmet interesovanja akademske javnosti i stručnjaka iz prakse. Za potrebe istraživanja sprovedena je studija koja ispituje ulogu poslovne društvene mreže LinkedIn u izgradnji imidža pojedinaca koji rade u različitim poslovnim sferama u Srbiji. Osim toga, rezultati opisuju razloge i nivoe aktivacije pojedinaca na LinkedIn-u, kao i značaj preporuka u kontekstu izgradnje i unapređenja ličnog imidža.
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O članku

jezik rada: srpski, engleski
vrsta rada: neklasifikovan
objavljen u SCIndeksu: 22.03.2013.

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