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2018, vol. 20, br. 3, str. 197-213
Ispitivanje poslovnih inovacija u kontekstu društvene i ekološke odgovornosti - empirijske sinteze iz Gane
Huazhong University of Science and Technology, School of Management, Hongshan District, Wuhan City, Hubei Province, People’s Republic of China

e-adresagetalphonse@gmail.com
Sažetak
Korporativne inovacije i primena tehnologija za poboljšanje poslovnih dobiti predstavljaju trajni fokus kojem gravitira menadžment. U ovoj studiji se istražuju inovacije i njihova sposobnost da obezbede društvenu i ekološku odgovornost. Inovacije su neophodne za rast, održavanje udela na tržištu i neprekidno širenje i istraživanje poslovnih prilika, što ipak i dalje predstavlja poteškoću u obezbeđivanju održivih zajednica. Statistički rezultati sprovedene SPSS analize pokazuju da poslovno inovativne tehnologije i nove sposobnosti razmišljanja nisu zamišljene tako da se njima promovišu ekološka odgovornost i društveno blagostanje, već da se korporacijama obezbedi veći rast. Slabo razumevanje eksternalija preduzeća od strane menadžmenta privrednog društva doprinosi slabim ekološkim performansama istog. Ovaj doprinos, koji je istovremeno i predmet potencijalnih budućih istraživanja, otkriva i nesposobnost korporacija da promovišu održive zajednice interesnih grupa i ekološku odgovornost, što je u suprotnosti sa percepcijama po kojima poslovne inovacije rade u korist ekološke održivosti.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/ekonhor1803197K
objavljen u SCIndeksu: 10.01.2019.
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