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Društveno odgovorno poslovanje u ugostiteljstvu
Corporate social responsibility in hospitality
aUniverzitet za poslovne studiјe, Fakultet za turizam i hoteliјerstvo, Banja Luka, Republika Srpska, BiH
bVisoka škola modernog biznisa, Beograd
cUniverzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo, Srbija
dSrpska akademija nauke i umetnosti (SANU), Geografski institut 'Jovan Cvijić', Beograd, Srbija
Projekat: Geografija Srbije (MPNTR - 47007)
Sažetak
U praksi svetskih ugostiteljskih preduzeća odgovoran menadžment sve više uviđa koliki je značaj brige o društvu, životnoj sredini i svim interesnim grupama, u održavanju dobre tržišne pozicije. U Srbiji je koncept društveno odgovornog poslovanja, relativno nov i nedovoljno istražen, u svim oblastima poslovanja, a naročito u ugostiteljstvu gde dominiraju mala preduzeća. Zadatak rada je prikaz konkretnih aktivnosti kojima se pokazuje društvena odgovornost prema zaposlenima, potrošačima-gostima, lokalnoj zajednici i životnoj sredini. Cilj je da se ukaže na prednosti usvajanja principa društveno-odgovornog poslovanja i inovacija koje se primenjuju u ugostiteljskim preduzećima, kao primer dobre društveno-odgovorne prakse.
Abstract
Responsible management of global hospitality companies increasingly recognizes how important are concerns about the society, the environment as well as all stakeholders in maintaining a good market position. In Serbia, the concept of corporate social responsibility is relatively unknown and insufficiently researched in all business areas, especially in the hospitality industry where small businesses are dominated. The papers task is to present particular activities that demonstrate social responsibility to employees, customers-guests, local communities as well as the environment. The paper aims to highlight the benefits of adopting the principles of corporate social responsibility and innovation applied in catering enterprises as an example of good corporate social responsibility practices.
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