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2019, vol. 5, iss. 1, pp. 70-80
Application of the 'AHP' method in determining the importance of the application of modern banking products to the performance of banks
aVisoka škola za menadžment i ekonomiju, Kragujevac
bJedinica Vojske, Niš
cUniversity of Business Studies, Banja Luka, Republic of Srpska, B&H

emaildjurkovic.vlado@gmail.com, radosavljevicm93@gmail.
Keywords: 'AHP' method; banking product; performance; business; bank
Abstract
It is impossible to imagine a modern business without the presence of banks and the banking market. As the number of transactions and participants progressively increases, competition between banks is increasing as well. In order to ensure that the bank, in the crude conditions of the fight for the client, has won its market share and participated with other banks, it is necessary to follow the trends that appear in the field of providing banking services. The dynamics of today's business puts extraordinary demands on business entities, as well as banks as their backbone. One of the main conditions to keep pace with modern business trends is the introduction of new banking products as a result of continuous work and monitoring the current needs of service users in terms of a priority task for maintaining and improving the bank's operations. In this way, the old ones are retained, but new clients are also attracted.
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article language: Serbian
document type: Review Paper
DOI: 10.5937/Oditor1901069D
published in SCIndeks: 18/04/2019
Creative Commons License 4.0

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