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2015, vol. 17, iss. 1, pp. 157-170
Mobile online reservations as a solution to mobile commerce approaches in tourism
aMinistarstvo unutrašnjih poslova RS, Uprava za vanredne situacije, Niš
bVisoka poslovna škola strukovnih studija, Blace
Keywords: WAP; WML; mobile commerce; mobile applications online booking; electronic tourism
Tourism is a dynamic economic activity that request an constant innovation. As one aspect of innovation in tourism are certainly modern information and communication technologies. In this paper, attention is focused on mobile commerce in tourism, the role and significance of WAP as an application protocol and mobile application 'online booking'. This paper presents the development and deployment of mobile applications, 'online booking' through which companies whose business tourism can access the mobile commerce to improve their services, satisfying the needs of mobile users of third generation (tourists) to achieve a better market position, reduce costs, increase turnover (sales), all in order to increase profits and greater profits.
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article language: Serbian
document type: Professional Paper
DOI: 10.5937/EkoPog1501157I
published in SCIndeks: 31/12/2019