Akcije

Turizam
kako citirati ovaj članak
podeli ovaj članak

Metrika

  • citati u SCIndeksu: 0
  • citati u CrossRef-u:0
  • citati u Google Scholaru:[]
  • posete u poslednjih 30 dana:4
  • preuzimanja u poslednjih 30 dana:4

Sadržaj

članak: 2 od 2  
Back povratak na rezultate
2018, vol. 22, br. 2, str. 42-51
Comparison and the effectiveness of tourism policies between Macedonia and Serbia
(naslov ne postoji na srpskom)
Sofia University St. Kliment Ohridski, Sofia, Bulgaria

e-adresadejangalovski@gmail.com
Sažetak
(ne postoji na srpskom)
Tourism is one of the most growing industries and engine of the national economies. In the recent years, every tourist destination and countries as a one tourist destination implement many marketing policy and strategies to promote and developed their national tourism products. In this paper will compare Macedonian and Serbian tourism marketing policy and will see what kind of efforts and which activities and resources are used for promotion and development of national tourism products. Macedonia and Serbia are neighbor countries and they offer same types of tourism as a mountain, city and religious tourism and also exchange of tourist from both countries is on a high level. Also will analyze who create and implemented tourism marketing policy in each country. In detail, will analyze the assets which are sort out for development and promotion of Macedonian and Serbian tourism products and their effect on the increasing or decreasing number of tourists. The effectiveness of tourism policy of both destinations will analyze through competitiveness index and quantitative analyze. With Travel and Tourism Competitiveness Index (TTCI) by World Economic Forum will compare the competitiveness of both countries. Also with quantitative analyze of tourism indicators will see which destination is more successful. The period that will analyze will be from 2009 to the 2015 year.
Reference
Bieger, T. (1998) Reengineering destination marketing organisations: The case of Switzerland. Tourist Review, 53(3): 4-17
Leiper, N. (1995) Tourism management. Melbourne: RMIT Press
Marinoski, N., Korunovski, S. (2012) Tourism in Macedonia in Changing Environment. Procedia - Social and Behavioral Sciences, 44: 19-31
Sekulovic, N. (2015) Trends and New Initiatives in Tourism at the Time of the General Economic Crisis and the Current Situation in Serbian Tourism. Procedia Economics and Finance, 23: 1628-1634
Weber, S., Mikačić, V. (1972) Osnove turizma. Zagreb: Školska knjiga
 

O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/22-17526
objavljen u SCIndeksu: 16.08.2018.
metod recenzije: dvostruko anoniman