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2018, vol. 66, br. 1-2, str. 177-188
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Pravo i ekonomija zloupotrebe dominantnog položaja
The law and economy of the abuse of a dominant position
aCommission for Protection of Competition, Belgrade bUniverzitet u Beogradu, Ekonomski fakultet, Katedra za poslovnu ekonomiju i menadžment, Srbija
Sažetak
Fer tržišni uslovi su preduslov postojanja razvijenog i slobodnog tržišta, te je predmet ovog rada zaštita konkurencije, odnosno zloupotreba dominantnog tržišnog položaja iz pravno-ekonomskog ugla. Poseban fokus je na razmatranju ciljeva zabrane zloupotrebe dominantnog položaja od strane preduzeća, definisanju relevnantnog tržišta kao ključnog elementa u procesu utvrđivanja povrede konkurencije i utvrđivanju dominantnog položaja. Posebno su obrazloženi primeri iz poslovne prakse u kojima su analizirane različite prakse zloupotrebe dominantnog položaja: odbijanje i prekid saradnje, predatorsko ponašanje, individualno i asortimansko vezivanje proizvoda, definisanje prekomernih cena, neadekvatna rabatna politika, nametanje ekskluzive i diskriminacija kupaca. Pored toga u radu su predstavljene i mere, koje stoje na raspolaganju Komisiji za zaštitu konkurencije, za otklanjanje povreda konkurencije.
Abstract
Fair market conditions are a precondition for the existence of a developed and free market, and the object of this paper is the protection of competition, i.e. the abuse of a dominant market position from the legal and economic points of view. Particular focus is placed on considering the objectives of prohibiting abuse of a dominant position by an enterprise, defining the relevant market as a key element in the process of determining competition rules violation and determining the dominant position. Particularly explained are examples from business practice that analyze various practices of abuse of a dominant position: refusal and termination of cooperation, predatory behavior, tying and bundling, defining excessive prices, inadequate rebate policy, imposing exclusivity and discriminating customers. In addition, the measures, which are available to the Commission for Protection of Competition, are presented in the paper with the aim of eliminating competition rules violations.
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