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2015, iss. 15, pp. 143-151
Club Méditeranée in the affirmation of tourism animation
European University, Faculty of International Engineering Management, Belgrade
Keywords: Club Méditerranée; tourist animation; cultural and humanistic functions
Abstract
A French tourism corporation - Club Méditerranée, has become the world's most important reference in the field of vacation clubs, leading to the establishment of corporations modeled on the same principle. The global network of corporations includes more than 120 'holiday villages' (village de vacances), in 40 countries from five continents. Owing to the prime tourist animation, which is, among other things, an essential element of tourism offer, this corporation, in its 'holiday villages' has made available to a large number of tourists from all around the world, a wide array of quality tourism services which were traditionally reserved for elite tourists, ranging from transportation, accommodation and meals to tourist animation. Global success of the Club is reflected not only in terms of economic effects and generated profits, but also in the development of animation and cultural innovation that permeates all the dimensions of their business. It's all about the successful implementation of sophisticated tourism product in terms of globalization, high humanities content and aspirations with an aim that in a 'total place', through a 'total expe rience', a 'total man' is made.
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article language: Serbian
document type: unclassified
DOI: 10.5937/TurPos1515143D
published in SCIndeks: 22/09/2015

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