Fitness is a present-day phenomenon with the basic philosophical concept formed through goals of healthy and quality life, good physical and mental shape, good spirit and positive life energy. It can be said for the modern fitness that it has become a sort of global movement, with a tendency of further expansion. Its foundation is based on the growing presence of hypokinesis, as the cause of a large number of modern mass non-communicable diseases. In order to counter the negative influences of modern life man has designed a new exercise form appropriate to his current needs for movement and physical activity. For the development of modern tourism, especially from the point of its internal competition, fitness values can best be seen in the context of improving the selective forms of tourism, especially sport and recreational-sport tourism. Although it may not be explicitly claimed what aspect of fitness has the most intense impact on the quality of touristic offer, recent research and experience show that the active sport tourists have expressed motivation focused on health, social, and esthetic aspects of fitness.