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2007, iss. 11, pp. 70-76
Analysis of potential tourists’ behavior in the process of deciding upon a tourist destination based on a survey conducted in Bačka region
aProvincial Secretariat for Education and Culture, Novi Sad
bUniversity of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management
Keywords: tourists’ behavior; tourist destination selection; Bačka
Abstract
The research into the behavior of potential tourists regarding the choice of a tourist destination conducted in Backa was done by a survey composed of the analysis of basic indicators, as well as factor analysis. The target segment on the tourist market was the total number of the inhabitants in Backa region, and the sample that represents the target segment was the people of Backa who use the services of chosen travel agents in Novi Sad, Subotica Sombor, Backa Topola, and Vrbas. The questionnaires reflect the attitude of potential tourists to the decision-making process regarding the choice of a tourist destination. The selection of the sample was done randomly and was limited to the number of people who visited those travel agents’ and their willingness to do the questionnaire.
References
Assael, H. (1995) Consumer behavior and marketing action. London, itd: International Thomson Business Press
Blackwel, R., Engel, J. (2005) Consumer behavior. Oxford: Dryden Press
Hadžić, O.L. (1989) Numeričke i statističke metode u obradi eksperimentalnih podataka. Novi Sad: Institut za matematiku
Maričić, B.R. (2002) Ponašanje potrošača. Beograd: Savremena administracija
Mowen, J.C., Kotler, P. (2000) Marketing management. Upper Saddle River: Prentice-Hall Inter
Paul, P.J., Olson, J.C. (1999) Consumer behavior and marketing strategy. Homewood, IL, itd: Irwin
Schiffman, L.G., Kanuk, L.L. (2000) Consumer behavior. Englewood Cliffs, NJ, itd: Prentice Hall
 

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article language: English
document type: unclassified
DOI: 10.5937/GeoPan0711070D
published in SCIndeks: 28/02/2008

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