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1994, vol. 25, br. 4, str. 71-76
Upravljanje marketingom na nivou turističke destinacije
Sažetak
(ne postoji na srpskom)
Marketing management of tourist destination level is neither easy nor simply activity. In accordance with worldwide experience, as well as on the basis of the relevant literature, autor suggest a few steps of this process each with special contents and significance including: Situation analysis; Mission statement; Targets and objectives definition; Establishment of global strategy; Marketing mix strategy settings; Organization formulation and Control activities. This article would be useful particularly to both the managers on macro level in tourism and tourist industry in general.
Reference
Czinkota, M.R. (1989) The complete marketing handbook. Lincolnwod-Chicago, IL: NTC Business Book
Davidson, R. (1994) Tourism. London, itd: Pitman
Goodall, B., Ashworth, G.J., ur. (1988) Marketing in the tourism industry: The promotion of destination regions. London-New York, itd: Routledge
Jefferson, A., Lickorish, L. (1991) Marketing in tourism: A practical guide. London, itd: Longman
Laws, E. (1991) Tourism marketing service quality: Management perspectives. London
Lumsdon, L. (1992) Marketing for tourism: Case study assignments. London-New York, itd: Macmillan Publishing
Medlik, S. (1991) Managing tourism. London-Toronto itd: Butterworth's
Mill, R.C. (1990) Tourism: The international business. Englewood Cliffs, NJ, itd: Prentice Hall
Witt, S.F., Brooke, M.Z., Buckley, P.J. (1991) The management of international tourism. London, itd: Unwin Hyman
Witt, S.F., Moutinho, L. (1989) Tourism marketing and management handbook. Englewood Cliffs, NJ, itd: Prentice Hall
 

O članku

jezik rada: srpski
vrsta rada: neklasifikovan
objavljen u SCIndeksu: 02.06.2007.