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2009, vol. 15, br. 1-2, str. 129-135
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Strategijska namera
Strategic intention
Univerzitet Union, Fakultet za industrijski menadžment, Kruševac, Srbija
Keywords: strategic intention; strategy formulation process; strategy choice
Sažetak
Ovaj rad treba da ukaze na osnovne determinante strategijske namere, kao i efekte koji proizilaze iz njenog delovanja. Najpre se govori o strategijskim namerama u praksi, da bi se potom značajna pažnja obratila na ulogu liderstva u formiranju strategijske namere. Drugi deo rada pažnju obraća na steikholdere i njihovu sposobnost da ukažu na strategijske namere. Ovaj deo je posebno važan, budući da se steikholderi osobito motivišu za ovu delatnost. Konačno, ukupna razmišljanja se svode na suprotnim pogledima na prirodu strategijske namere i daju odgovorajuće predloge.
Abstract
This paper is needed to show on the basic determinations of strategic intention, as an effects which comes from his deverbs. At first it is spoke about the strategy intentions in the practice, in order to the roll of leaderships in a good attention in forming of strategic intention. Second part of this work is pay attention on stakeholders and his capability in forming of strategic intention. Also, this paper is very important, so that the stakeholders are extraordinary motivated for this activity. Finally, the total deverbs are reduce to opposite looks on the nature of strategic intentions and gives the permanent proposals.
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