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2018, vol. 65, br. 4, str. 1337-1357
The relationship between autochthonous wine attributes and wine consumption motives
(naslov ne postoji na srpskom)
aInstitute for Agriculture and Tourism, Poreč, Croatia
bFakulteta za tursitične študije, Portorož, Slovenija

e-adresaanita@iptpo.hr, tezak@iptpo.hr, Simon.Kerma@fts.up
Pproject financed by IPA Operational Programme Slovenia-Croatia 2007-2013, during the project 'MalvasiaTourIstra' in 2014-2015.

Ključne reči: consumers; wine attributes; consumption motives; autochthonous wine
(ne postoji na srpskom)
This paper had a goal to explore the relationship between autochthonous wine attributes and wine consumption motives. Data were collected through a questionnaire, processed by standard statistical methods, univariate (general description of the sample), and multivariate statistics (factor analysis, cluster analysis and logistic regression). Through factor analysis five main dimensions of wine consumption motives were determined, namely social status, socializing effects, health, self indulgence and relaxation. For autohchthonous wine (Malvazija Istarska) three factor dimensions of wine attributes were determined: reccomendations, quality and origin. Through cluster analysis, wine consumption motives showed significant relations to the wine attributes, whereas selfexpression, and health and taste stood out as the most important dimensions between high and low wine attribute importance segments.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/ekoPolj1804337I
objavljen u SCIndeksu: 22.02.2019.
metod recenzije: dvostruko anoniman
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